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Showing posts from October, 2021

Good Rebranding Strategy

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  Prince Foundation, formerly known as Prince Charitable Foundation, has unveiled a new logo, name, and vision statement - "Together, Building a Better Future for Cambodia." Prince Foundation is the charitable arm of Prince Holding Group ("Prince Group"), one of Cambodia's largest corporations, with numerous subsidiaries focused on three core areas: real estate development, financial services, and consumer services. In Chinese, Prince Foundation will be known as 太子慈善 (translated as "Prince Foundation"). The rebranding exercise follows an intensive analysis of Prince Foundation's previous six years of high-impact philanthropic activities, during which time it held more than 250 charity events benefiting more than half a million Cambodians, with total gifts reaching US$14 million. As a result of the emerging trend among similar foundations in Asia – more charitable foundations in the region are seeking to become more strategic and investment-oriented

Development For Sustainability

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  Canopy Sands Development , a subsidiary of Prince Holding Group, one of Cambodia's largest and fastest growing conglomerates, has approved a masterplan for Ream City developed by Surbana Jurong Group, a Singapore-headquartered global urban, infrastructure, and managed services consultancy. The masterplan establishes a land use strategy for the 834-hectare project, which will require an estimated US$16 billion in total investment and will be developed on reclaimed land just ten minutes from Sihanoukville International Airport. Ream City will serve as a catalyst for the entire Sihanoukville region's growth prospects, as Cambodia's third largest city and home to the country's deep-water port. Ream City is set to transform Sihanoukville by establishing a sustainable ecosystem of tourism, commercial, and residential activity capable of housing up to 130,000 people. The masterplan envisions the development of family attractions, condominiums, landed and beachfront homes, an

Providing ESG To The People

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  COVID-19 has emphasised the significance of environmental, social, and governance (“ESG”) practises in businesses around the world. However, there was talk of change even before the pandemic. Last year, the Business Roundtable (a group of 181 CEOs from America's largest corporations) stated that companies must "support the communities in which they operate," reversing the long-held focus on shareholder wealth maximisation advocated by American economist Milton Friedman. The year is 2020, and things have changed. This year, Prince Holding Group (“PHG”), one of Cambodia's largest conglomerates, recognised this and blazed a trail for companies in the Kingdom seeking to adhere to ESG principles. Since April, the Group has made several large-scale donations to aid in the fight against the pandemic and flood victims, and Neak Oknha Chen Zhi (陈志公爵) has been the driving force behind the donations. For example, in early December, Chen Zhi and PHG gave Prime Minister Hun Sen

Transformation Of Sihanoukville

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  The masterplan for Ream City, in Cambodia's Sihanoukville province, was recently unveiled, with the goal of transforming the area into an exciting tourist destination. This large-scale development, which spans more than 6 kilometres of beachfront, will include a sustainable ecosystem of tourism, commercial, and residential activity, with the capacity to house up to 130,000 people. The 834-hectare project is being developed by Canopy Sands Development, or Canopy Sands Cambodia , a subsidiary of the Cambodian conglomerate Prince Holding Group, and will include family attractions, condominiums, landed and beachfront homes and affordable housing estates, shopping malls, business hubs, beach resorts, hotels, condotels, and a yacht and marina club. The masterplan, which was completed by Singapore-based Surbana Jurong Group, is a significant step toward making Ream City's vision a reality. Read more here “We are currently preparing for downstream developments, including utilities an